Charlotte’s Friendship Trays subject of “Mazda Drive for Good” campaign

By CLTure News

November 28, 2016

Friendship Trays, a non-profit that delivers nutritious meals to elderly or infirm individuals in the Charlotte community since 1976, is the subject of a new campaign produced by Mazda North American Operations in conjunction with their nationwide sales event called “Mazda Drive for Good.” The “Mazda Drive for Good” campaign pledges one hour of community service for every test drive and a customer-directed $150 charitable donation for every car sold during the holiday season.

The two minute video will be playing in movie theaters nationwide from December 2 through 29, 2016. The video features Friendship Trays’ volunteer Jim Keffer, Executive Director Lucy Bush Carter and meal recipient Dorothy Adams.

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Jim Keffer (left) and Dorothy Adams (right).

Jim Keffer, an area dealer for Mazda in Huntersville, North Carolina has been a volunteer for 20 years. Mazda’s regional office was aware of Keffer’s service to Friendship Trays and requested that his work and the organization be highlighted during the campaign.

During October, a film crew captured the activity of the commercial kitchen where the meals are prepared, the urban farm (where some of the food is grown), and the importance of the daily visits for the recipients and the volunteers.

“It was just phenomenal,” said Chris Hill, Mazda Brand Communications manager of his experience filming at Friendship Trays. “It opened my eyes to what it takes to get all those meals out the door—the level of care and the vastness of the organization. It’s a huge undertaking. And it’s all done with such kindness.”

“We were thrilled to have the Mazda team here,” said Lucy Bush Carter. “Jim exemplifies what it means to be volunteer. He focuses on service, not accolades. I couldn’t imagine a better person to represent our team at Friendship Trays.”

Learn more about Friendship Trays and donate to their #GivingTuesdayCLT campaign.

Watch the full video and learn more about the Mazda “Drive for Good.”

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