By Cameron Lee
February 9, 2017
South Carolina native, Stacie Darr White, a Clemson University graduate with over 20 years’ experience working in event management (eight years at Madison Square Garden) has announced that Yonder Field, a 30,000 capacity outdoor concert venue will open in Bowman, South Carolina (2 hours from Charlotte) in May.
White, who has experience building and designing outdoor venues, such as Williamsburg Waterfront Concerts (Brooklyn), The Great Googa Mooga Festival (Prospect Park, Brooklyn), and Bonnaroo Music & Arts Festival VIP Experience plans to bring 10 to 15 large concerts annually. “As a South Carolina native, I noticed that many stadium tours bypass the state. So I knew there was a need for a large scale outdoor venue with high production value that can cater to A-List artists. I also wanted to create a plush, natural space where people could come and have an immersive music, art, food and camping experience even for single night shows. I see this venue as combining all the best ways for people to consume music outdoors,” said White.
Judi Ludovico, V.P of Booking for the venue tells us Yonder Field will host their first event in May and focus mainly on rock, country, americana and folk music initially while planning on expanding into more diverse genres. The venue will operate independently, but has plans to work with some of the bigger entertainment companies like AEG and Live Nation. No plans have been confirmed for their first music festival, but Ludovico tells us plenty of conversations have already happened.
Situated on over 200 acres, the Yonder Field experience will include two stages. Both Yonder Field’s Main Stage and Tailgate Stage will have the production capabilities similar to stadium shows and large festivals with a flexible set-up. Ticketing is mostly general admission with VIP grandstands along with the option for seated shows.
Merging amphitheater programming with the festival experience, Yonder Field will fill a niche that doesn’t exist in the Southeast. With ample parking for 17,000 cars, guests can come early to enjoy tailgating parties and even camp overnight following the event.
Located just ten miles north of the intersection of the I-26 and I-95 Interchange, Yonder Field sits within a convenient driving distance to reach a very large market. Easily routable between Atlanta and Charlotte, the venue is located one hour from Charleston and Columbia, approximately 90 minutes from Savannah and just slightly over two hours from Greenville and Charlotte.
In addition, Yonder Field hopes to create approximately 300 seasonal jobs and will host a Job Fair to source day-of-show venue staffing from the local community. They are also partnering with local restaurant groups and many of South Carolina’s famed culinary favorites. Oh, and there will also be a “Food Truck Village.”
William “Rocky” Roquemore, a Walt Disney World golf course landscape architect will design Yonder Field’s grounds that will showcase the natural beauty of the property. Charleston artists, Gil Shuler and David Boatwright, will create impactful venue visual designs including large-scale murals on fence scrims, stage treatments, stage scrim design, signage and venue structures.
Yonder Field also wants to focus on a green environment with the venue’s waste management including dedicated recycling and compost programs to divert waste from landfills. The venue will utilize its procurement partner, SuperSod, and their in-house compost program to receive the venue’s compostable waste to make fertilizer. Several acres will also be dedicated to farming and community garden initiatives.
Here are some more numbers from Yonder Field:
- 200+ Acres of green fields
- 2 stages: A tailgate stage plays 7,000 to 15,000 and the main stage accommodates 30,000 and can also be transformed into an 18,000 seated venue
- 1,000 guests can be entertained in the VIP sections
- There will be two private luxury cabins with room for 20-25 guests per cabin that will have gourmet food, beverages, private restrooms, and rooftop decks for viewing
- 8 plus food trucks will be featured in “Food Truck Village”
- 1 football field sized Beer and Wine Pavilion with 20 food vendors in booths designed to have a “Market Place” feel
- 15,000 “oversized” parking spaces and 500 VIP parking spaces will be available
- 30 acre camp ground with two scenic ponds for 2,000 cars and tents
Be sure to follow Yonder Field for updates and watch this promo video: