Technology, business, activism, and creativity, A3C is changing the hip-hop landscape

By Lindsay Kosma

October 2, 2017

A3C is back with a fresh, new look. October 4-8, the music conference and festival will host an all-star lineup of speakers and artists in the heart of downtown Atlanta, GA. Conferences and musical showcases will be held in a variety of locations Oct. 4-6, while the festival itself will take place in a new, centralized location at the historic Georgia Freight Depot on Oct. 7-8.

Historically a hip-hop festival, A3C had thoughtfully implemented new aspects like technology, activism, and content creation for it’s 13th year in action.

Here are five reasons you’ll want to make your way to Atlanta for an unprecedented A3C 2017:


It’s all about who you know, and what better opportunity to make new connections than in a room full of peers and professionals with common interests and passions? A3C makes it difficult not to network, offering a 3-day conference with five distinct tracks covering a wide range of subjects from team building to making beats to strengthening your brand. There will be panels, mixers, workshops and interviews. Everyone is sure to find something to suit their fancy, and while you’re there, meet others who are interested in the same things! Grab a bite, hit up a music showcase, check out an interesting panel, rinse and repeat- this is how it’s done! The conference will be Oct. 4-6 between the Loudermilk Conference Center, Georgia State’s Creative Media Industries Institute, and the Auburn Avenue Research Library.


There is no denying that technology is infiltrating every facet of life, and music is no exception. Tech not only influences what people are hearing but how music is being heard, accessed, and created. As technology only advances, A3C offers an entire conference track, filled with experts, discussing the variety of ways that tech is changing and creating opportunities within the music industry. Panels and break-out sessions on the topic will be offered throughout the conference portion of A3C, Oct. 4-6, at the Loudermilk Center. Don’t miss the opportunity to learn how understanding and using technology as a tool can enhance your creative career!


Between artist showcases and a slam-packed festival lineup, there will be no shortage of music at A3C this year. Some of hip-hop’s up-and-comer’s, like Hourglass, SABA, Michael Christmas, and Smino will command the stage alongside big names like A-Trak, Nas, Ghostface Killah, Project Pat, and AZ. A3C actually polled festival goer’s about who they would like to see this year and Nas was top of the list. In addition to the main stage’s, there will be focused showcases including one that features exclusively North Carolina artists like WELL$ and G. YAMAZAWA (Carolina Waves, Fri., Oct 6, 10pm-2am). There will also be a Squarespace Discovery Stage: Thursday and Friday Edition (at Mammal Gallery) along with a Comedy Night (Fri., Oct 6, 9pm-1am). The lineup is diverse and dense with quality performances sure to please a variety of palettes.

Action Summit for Social Justice

In the current cultural landscape, there is no shortage of opportunities for organizations and individuals to raise their voice for causes they believe in. This year, A3C has designed the festival to serve as a platform that embraces art, music, and hip-hop as a way to promote social justice and civic engagement. In partnership with The Center for Civic Innovation Atlanta and the Hip Hop Caucus, A3C will host an Action Pitch Competition in which finalists will pitch their ideas to a panel of judges and a national audience and the selected winner will receive development and financial support. There will also be a dedicated conference track, packed with speakers and panels, discussing issues and initiatives on a range of subjects from mental health to racial profiling. Be sure to block off some time, Oct. 4-6, to visit the Auburn Ave. Research Library to see and support those who are making a difference!

Creator Complex

It truly takes a village to grow an artist’s success, so A3C has pulled together a talented team to supply that village! The Creator Complex provides an atmosphere for artists to link up with professional creatives to tweak and develop assets that can be used to elevate their careers. There will be photographers for headshots, web developers to help and design websites using Squarespace, studio access for mixing beats, opportunities to record podcasts, writing and branding consultations, and more. Hiring professionals for their expertise can be very pricey but all of this is available at A3C. Sessions will be both one-on-one or group and will be held in Georgia State University’s Creative Media Industries Institute on Friday, October 6 from 10 a.m. – 10 p.m.

As you can see, A3C is offering much more than your average music festival. For the artist or industry professional, the festival is examining the multi-faceted music industry and presenting carefully curated packages of information, access, and opportunities for development. For the attendee, there is the option for conference access as well as endless entertainment choices from mixers to concerts to comedy.

Learn more about A3C Hip-Hop Festival.

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