June 21, 2017
Weeks ago, a mysterious Facebook Ad popped up recruiting music fans to help promote a music festival coming to Charlotte. All that was known was the name of the festival, “Breakaway Charlotte” and the group hosting the event, Prime Social Group (PSG). Today, after much anticipation, they announced the lineup for the October 14, 2017 festival that will take place at the North Carolina Music Factory.
This year’s headliner is Zedd, one of electronic dance music’s most respected tastemakers with international hits including “Clarity” and “I Want You To Know.” The lineup also features Little Dicky, the rapper from Pennsylvania who gained fame when his song “Ex- Boyfriend” went viral on Youtube; Blackbear, an up-and-coming rapper from Florida; Cheat Codes, an electronic music trio who recently released “No Promises” featuring Demi Lovato; and Kyle who is best known for his breakout single “iSpy” featuring Lil Yachty.
This is big news for Charlotte’s budding music scene. The group currently hosts Breakaway Music Festivals in Columbus, Ohio and Grand Rapids, Michigan so, while Charlotte is new for the Breakaway brand, the city is not entirely unknown to PSG. They previously hosted A.W.O.L., a one-day festival back in 2013 featuring Girl Talk. Charlotte was chosen as the third market to bring Breakaway Music Festival because of what Lynn says is a “music loving, open-minded and intelligent mix of young professionals” that resonate well with the festival brand.
Adam Lynn, the co-founder and managing partner at Prime Social Group (PSG), originally founded Social Studyz, which hosted small electronic shows. During his junior year, Lynn brought Deadmau5 to the University of Michigan. He followed it up with a show featuring Skrillex, and another with Kid Cudi. With the help of family and friends, he was able to finance and promote the shows. Eventually he teamed up with Zach Ruben of Prime Productions back in 2011 to form PSG. Their first major production put Steve Aoki on a sold-out college tour.
Fast forward six years, and PSG celebrated their 700th concert last month. From Texas to Spain, they’ve hosted festivals and concerts featuring a diverse array of genres like EDM, hip-hop, country, and classic ‘90s. Their formula for hosting festivals is simple: anchor it with a well known name for the main headliner and trust their gut when it comes to choosing smaller, up-and-coming acts to fill out the rest of the lineup.
“Zedd is not only at the top of his career, he makes music that stands the test of time,” said Lynn about this year’s Charlotte headliner. “We were looking for a headlining act to best represent the Breakaway Music Festival brand and he does just that.”
The all-day event will be hosted at the AvidXchange Music Factory. They plan to have local vendors, art installations, and a silent disco. There will also be two official afterparties, one at a venue in the music factory, Label (which is set to close and reopen under the name “World”), and one at another venue still to be determined.
2017 Breakaway Charlotte lineup:
*CLTure is a proud media partner of Breakaway Charlotte*