By CLTure News
March 31, 2020
Last week, New York-based music, style and culture publication, The Fader announced plans to take their popular annual Fader Fort, an event normally taking place at SXSW in Austin, TX, to a fully digital platform. With overwhelming response from the music community, the magazine extended the online event to two days, starting today Tuesday, March 31 from 10 a.m. – 7 p.m. and continuing on Wednesday, April 1 from 10 a.m. – 7 p.m.
Artists participating over the two days include: Ari Lennox, J.I.D, Childish Major, 070 Shake, DJ Shadow, EarthGang, Half Waif, Tom Misch, Phantogram, Girlpool, Terrace Martin, Smino, Rod Wave, Lute, and many more.
FORT is going digital 📲
We teamed up with your favorite artists to bring the FADER FORT to you from the comfort of your home. We’ll be sharing performances, interviews, and more fun stuff so stay tuned.
— The FADER (@thefader) March 26, 2020
“It’s been amazing to see the response not just from the artist community, but our brand partners too,” says Rob Stone, Co-Founder and co-CEO of The Fader. “Now more than ever is the time for the music community and our trusted partners to come together to support one another.”
To kick off the charitable giving Truly Hard Seltzer has committed $20,000 to Sweet Relief Musicians Fund. Their donation will provide financial assistance to all types of musicians and music industry workers who are directly affected by the crisis.
Just like a normal music festival, artists have a designated time slot that will be accessible at TheFader.com/Fort, along with a direct link to the artist’s chosen charity.