January 15, 2022
As the Charlotte Hornets push to get LaMelo Ball, Miles Bridges and Terry Rozier into the 2022 NBA All-Star Game, the trio traded in their basketball uniforms for fast food digs in a recent video to encourage online voting. The campaign features its own website, BuzzCityBurgers.com, and the three candidates’ statistical profiles formatted into “Melo Style,” “Miles Style” and “Terry Style” burgers. Coach James Borrego even lent his recipe for “JB’s Secret Sauce,” and thanks to Ball’s excellent (glass) cleaning ability, the restaurant also received an A+ sanitary inspection grade.
The video features Rozier, Ball and Bridges in the classic, striped fast-food gear as Hornets play-by-play announcer Eric Collins and Dell Curry play “customers” at the fictional establishment. Regardless of how many Hornets players make it on the All-Star roster this year, it’s a pretty clever idea from the Hornets’ marketing and social media teams that will hopefully help Charlotte land two All-Stars in one season for the first time since Larry Johnson and Alonzo Mourning in 1995.
We’re teaming up with the Hornets to give away a Buzz City Burgers prize pack! The winner will receive two tickets to the Hornets vs. Hawks game on Sunday, January 23, a limited edition Buzz City Burgers gift box, a Mitchell & Ness Hornets beanie, and a sweet throwback scarf! Just enter to win on Instagram.
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